All of this information is available in the Alexa Developer console, but I couldn’t find it packaged nicely anywhere, so I decided to make this simple table to save myself (and hopefully you too) some time.

Scroll down for a real world example of how these assets appear to end users.

Asset Name Description Tech Specs Required
Public Name The name of the skill that will be displayed to customers in the Alexa app. It can be different from your invocation name. 2-50 characters Yes
One Sentence Description A quick at-a-glance sentence that describes the skill or what customers can do with it. This will display in the skill list in the Alexa App. 160 characters max Yes
Detailed Description A more comprehensive description of this skill. Include information about any prerequisites like hardware or account requirements and detailed steps for the customer to get started. This description displays to customers on the skill detail card in the Alexa app. For Flash Briefing skills, list the feeds offered within the skill. 4,000 characters max Yes
Example Phrases Sample utterances that will appear on the skill detail card in the Alexa App. These phrases will help users get started and enable them to access your skill’s core functionality. At least 3 Yes
Small Skill Icon What users will see when they search for your skill in the Alexa skill store. 108x108 pixel PNG or JPG Yes
Large Skill Icon What users will see when they search for your skill in the Alexa skill store. 512x512 pixel PNG or JPG Yes
Category The category that best describes your skill. This helps customers find your skill quickly and easily. Select from dropdown list in Alexa Developer Console Yes
Keywords Simple search words that relate to or describe this skill. This helps customers find the skill quickly and easily. Use spaces or commas in between each search term. Up to 30 No
Privacy Policy URL Link to the privacy policy that applies to this skill.   No
Terms of Use URL Link to the terms of use document for this skill.   No

Real World Example

This is how the assets above would appear to a real user looking at your Alexa skill through the iOS Alexa app.

Magic Door Alexa Skill from iOS Alexa App